The Wedding Club
The best curation of embellished wedding dresses in London.
When I got engaged I knew I needed to get on the dress search fast, we had less than a year between getting engaged and our wedding date, so I knew time was potentially tight (some couture and custom dresses have wait lists and long lead-times). So I did some research and booked every bridal shop in London I thought might work for me. The big ones were obvious, Vera Wang, Oscar de la Renta, Browns, but I really wanted to try some Carolina Herrera dresses. They don’t have their own showroom in London so I found their nearest stockist, The Wedding Club. It was a new boutique that I hadn’t heard of before, but looking at their site they had a couple of other brands I was interested in (Zuhair Murad and Georges Hobeika), so I was excited about the appointment.
My mother and I arrived and were welcomed into a wedding dress paradise! The Wedding Club really think about their buy and the brands have unique styles but a similar theme. The showroom is light and bright, with large windows in the back that lead onto a garden. This natural light is rare in bridal stores and incredibily precious (so you can see your skin tone against your dress in daylight). I ended up finding the dress I wore to our dinner event. It was incredibly comfortable and I felt amazing (I promise I will share it with you as soon as I can). I went back to take these photos and try some other dresses on, for you to see how lovely the showroom is. They do have a second store near South Ken tube which holds the slightly lower price point dresses and more bridesmaids options. I had my fittings there once the dress arrived and it was equally a lovely space to visit.
MY Wedding Dress Shopping Tips
- Make sure you wear proper makeup and do your hair. Nothing looks good if you look at your face and think you look tired.
- Wear nude underwear.
- Don’t drink too much of the free champagne – it’s mostly for your shopping companions, you need to keep your mind sharp!
- Only take the people with you whose opinions matter. Anyone else can come to a fitting once you have committed to a dress and they wont sway you during the decision making process.
- Try not to get too serious. It’s fun, you will find a dress and it will be lovely. So enjoy it! The search is half the fun.