Peony Lim

With a Chinese and English background Peony Lim travels between London and Asia to write her, work as a creative and digital consultant, luxury brand ambassador and creative content producer.

Peony Lim first studied Fashion Promotion at London University of Arts, and then graduated with a First Class Degree in Art History from the Courtauld Institute. After being photographed by streetstyle photographers outside her university in 2009, followed in November 2010. A year later in November 2011 she opened her online boutique.

In 2012 Peony was asked to speak at the Apple London flagship store and has since travelled from Miami to Paris speaking at conferences for leading luxury companies like Four Seasons Hotels & Resorts and Coty. She has also consulted in-house for a range of luxury brands on product launches, customer trends, social media, the luxury market, design and styling. was launched in March 2013 and redesigned again in August 2014, highlighting her continued passion to stay in front of online movements. The latest version of the site showcases Fashion, Beauty, Food, Lifestyle and Travel, retaining the personal touches of a blog but presented in a beautiful new editorial layout. The ethos behind the site is a positive female outlook on luxury with an emphasis on the unique and unusual.

Peony’s wedding was profiled by Martha Stewart Weddings in 2018 and Peony appeared on cover of the Summer 2019 issue of MINE magazine announcing her first pregnancy. The same year Peony launched her fine jewellery line Peony Lim Jewels.

Currently based in London, Peony enjoys spending time with her husband, daughter and dog (a miniature Dachsund).

The Telegraph – “Peony Lim is not like most girls, being in possession of a wardrobe rammed with vintage Hermès and Chanel, and an eye that looks further afield than her contemporaries for style tips… She is now a regular on street style blogs, and has legions of fans who coo over her polished aesthetic and her signature red lipstick.”

The Sunday Times Style – “For the blogger Peony Lim, it’s not what you wear, but how you style it.”

Refinery29 – With all the overstyled, layers-on-layers-on-layers, impossible-to-duplicate outfits on tap, we find ourselves hungry for someone who truly breaks the mold—and offers tips that are actually relatable. So, whenever we scroll through Brit blogger Peony Lim’s fashion oasis, it feels like a breath of fresh air.

New York Magazine’s The Cut – “An emerging street style star.”

ASOS Magazine – Peony Lim’s incredible wardrobe has made her online style diary an instant hit.”

Eva Chen (editor-in-chief) Lucky Magazine – “The ideal Lucky girl, to me, should have that mix of personality and personal style…There are bloggers who fall into that category, too—Nicole Warren of Gary Pepper Vintage, Leandra, Peony Lim. To me, it’s personal style above all.”

The Cultivate – “Her polished and poised look stood out in what seemed like a sea of grunge and untucked shirts… Her immaculate styling and whimsical photos always leave me feeling like I’m in a dream.”

In just the first year of running peonylim.blogspot she was profiled by Vogue Russia, Elle Russia, ASOS Magazine, Haute Muse, and featured in The Sunday Times Style, Grazia, Tatler, The Evening Standard, Lucky and Glamour USA. Additionally online she has been seen on The Telegraph, Vogue USA/UK/France/Italia/Japan/China, Harpers Bazaar, Grazia IT,, New York Magazine and many more.

Peony has collaborated with many brands including Estee Lauder Companies, Chanel, D&G, Michael Kors, Jimmy Choo, Tibi,  Faberge, J Brand, SK-II, MCM, Tank, Grazia, Apple, Netaporter, ASOS, Selfridges, Harrods, Revlon and Louis Vuitton.

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